Television viewership increased by 135% in 2020, with seven games surpassing 1 million viewers. The Sun Belt boasted 21 nonconference wins, including a 3-0 mark against the Big 12, while Coastal Carolina and Louisiana-Lafayette were each ranked at the end of the season. SUN BELT MEDIA DAYS: Louisiana-Monroe's Ty Shelby, Rhett Rodriguez offer recipe for success at Sun Belt Media Dayīenson retired in 2019, leaving behind a conference nipping at the AAC's heels as the G5's best. While the footprint expanded to include Coastal Carolina, entrenched members like Arkansas State, Georgia State, Louisiana-Lafayette and Troy maximized their locations and resources to build successful programs. Sun Belt commissioner Karl Benson went in a different direction, adding two tradition-rich powers from FCS in Appalachian State and Georgia Southern. Even now, the league has no discernable identity post expansion sans a bewildering media rights package that leaves its teams toiling in anonymity. C-USA found itself irrelevant in Florida and Dallas/Fort Worth while the programs in those markets played awful football. Except that logic didn’t hold up at the Group of Five level.
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